Blessing or Burden: Is Conversational AI the Right Choice for Your Business?

From small mom-and-pop shops to multi-million-dollar corporations, all businesses face similar challenges when it comes to building a brand, increasing consumer engagement and gaining a competitive edge. Technological advancement has historically aided in this effort. For example, thanks to computers and the Web, online shopping has become a convenient way for many brands to reach new customers, expand geographical reach and broaden their product line. However, one could argue it has led to the death of brick and mortar…